Gerety Awards, the creative prize that brings together an all female jury to select the best in advertising from a powerful perspective, reveals the global shortlist along with the agency and production company of the year by country titles.
Shortlisted entries from the UK among others include, Building History for Xbox by Edelman, Pre-Loved Island for ebay UK by McCann London, The Breakthrough for ITV by Uncommon and #FollowedByCancer for Ovarian Cancer Action (OCA) by TBWA\London
UK Executive jury member Lauren Ogúndèkó, Chief Digital Officer at Initiative, had the following to say “As an industry, we are rediscovering the essence of what makes us special. Gerety awards play a pivotal role in this awakening, reminding us of the power of women. Despite driving 70-80% of consumer purchasing decisions, women have been underrepresented in marketing that truly respects their influence. Gerety awards uplifts our voices as women, it is playing a crucial role in making history, challenging the status quo, and honouring the impact we have on the world. It is a true honour to have been a part of this movement.”
In-person judging sessions were held around the world, and this week you can watch the jury insight panels LIVE from Romania, UK, USA, Colombia, Spain, Sweden, UAE, India and AU/NZ.
A total of 325 entries were shortlisted from 42 different countries:
- Most shortlisted category: across different media is the Craft Cut with a total of 79 shortlisted entries and Works for Good with 66 entries.
- Most shortlisted campaigns: Across multiple categories, House of Legends, SickKids Foundation by Cossette followed by THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany and Shout for Movistar from VMLY&R Mexico
- Most Shortlisted Agency: Cossette with 16 shortlisted entries
- Most shortlisted Brand: McDonald’s across 10 different countries with shortlisted entries from Cossette, DDB Warszawa, DDB Wien, DENTSU INC, Leo Burnett Group Manila, NORD DDB Helsinki, OMD Germany, Scholz & Friends, TBWA\Paris and Wieden+Kennedy
- Most shortlisted network: from 12 different countries is VMLY&R
- Most shortlisted Holding company: Omnicom with 60 shortlisted entries followed by IPG with 53 and WPP with 52 shortlisted entries
The Grand jury will now choose the final winners which will be announced Tuesday, September 5. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners.
The 2023 Agency and Production Company of the year by country winners are:
- AU/NZ Agency of the Year: The Monkeys part of Accenture Song, Sydney
- UAE Agency of the Year: Impact BBDO
- UK Agency of the Year: The&Partnership
- USA Agency of the Year: Observatory
- Spanish Agency of the Year: Sioux & Cyranos
- Indian Production Company of the Year: Vanilla Films
- Spanish Production Company of the Year: Mamma Team
- UK Production Company of the Year: Riff Raff Films
- USA Production Company of the Year: Partizan
*Agency and production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than 5 minutes in length that includes up to three pieces of work from the past 12 months.
See the full shortlist at www.geretyawards.com